Brainwashing through your eyes, natural colors versus artificial ones
Perhaps you think this is a strange title? Yes and no. When writing a post for my website, I follow a certain system. I come across information, be it online, TV, or reading something in the newspaper. When it kind of clicks with me, I start thinking, throwing ideas around in my head and then slowly but surely, I visualize the outlay of my posts.
This post was triggered by a newspaper article, so let me explain and I hope you can follow my line of thought.
The color tv compared to nature
I remember a long time ago my dear Mother warned me about the TV. When this box came on the market, the rendering of the program was in black and white and often the image was quite fuzzy. Charles Francis Jenkins was one of the inventors of television. He created the first TV station and the first broadcast was July 2, 1928.
Between 1946 and 1950, the world’s first color television system was invented and on December 17, 1953, the RCA began commercial broadcasting.
I was born in 1950 and my parents refused to have a TV. We would read a lot and in the background, most of the time, one could hear classical music. My parents would read various publications in different languages. One of them being The National Geographic which in those times used to be mainly text with here and there a photograph.
The first time that I really started looking at the TV was at boarding school in England. I was 16 at that time. After dinner we would rush to our bedroom, grab a pillow and run to the TV room. We would sit spellbound and look at “The Avengers”.
You might wonder what the reasons were why my parents refused to have a TV in the house? One of the reasons was that by looking at the TV, with unnatural colors, our eyes would be, call it reeducated, and with time, we might not appreciate the natural colors anymore.
You cannot beat nature, that is for sure. Have a look at the beautiful rainbows in this YouTube video.
Aristotle developed the first known theory of color. His belief was that it was sent by God using celestial rays of light. His suggestion was that all the colors had their origin in black and white. He related these 2 colors to the four elements being water, air, earth, and fire. This idea was accepted as valid for some 2000 years.
Then Newton came and replaced this idea after performing a series of experiments with sunlight and a prism. Newton’s Rainbow showed that clear white light was composed of 7 visible colors.
The fact is that over time, TV has improved considerably but it still does not look 100% natural. That is, as on TV the colors are “mixed” in a different way as nature does. Many people, after looking at their TV have “reeducated” their eyes and find real nature colors rather bland.
Brainwashed by advertising
Everywhere you go you are bombarded by advertisement. From the TV to the internet, magazines, and newspapers, to huge billboards on the street. Why that is, is pretty obvious. Those companies want to sell their product to you.
The word “health” is a constantly used word and the big companies do not ignore that. Most of the time the product is presented under the pretext it is healthy, good, you have to have it, etc. We, the consumer fall for it.
It has happened to me too. Time ago we were told do not to eat butter because it is bad for you. Eat margarine instead. Now we know that margarine is one of those really dangerous products that was invented. Then came the time one had to go soy, soy as milk and as yogurt. Now we know it is not good, as this soy probably is GMO and sprayed.
Advertisement plays on our feelings, the happy family with small children going to McDonald’s. How about that interracial group of teenagers sitting together and drinking Coca Cola. We all know that fast food is bad for our health and that Coca Cola has loads of sugar or Aspartame, but we still fall for those advertisements.
It is not only food but clothes also fall into this category of aggressive advertisement. if you do not have that latest model of jeans you are not in. The fact that this consumerism harms our environment, most people are not aware of.
Advertisement in bright pretty colors is meant to convey the idea it is good for you and therefore you should buy it.
This book by writer Kassia St Clair will take you on a colorful trip through history. She was obsessed with colors her whole life and wanted to know their origins. This book is a unique study of human civilization taking the reader across fashion and politics, art and war. The Secret Lives of Color is a very interesting read.
The new way of presenting food
It is not only advertising, but it is also the manipulation of food that fools us into buying this product rather than the other.
Going to the butcher or supermarket you come across chickens of different colors. Compare the more pale looking animal and then those more yellow-colored ones. Looking at that slightly yellow colored animal, one gets the impression that it looks healthier.
The label says happy farm chicken and will cost quite a bit more than its pale neighbor, sometimes even double the price. What is the difference? The pale chicken was mainly fed a diet of wheat, whereas the more yellow chicken was eating corn.
This is not a debate on what is the better food for a chicken, but a fact is that a chicken also needs weeds and little insects to be, what I call, a happy chicken. My chickens are happy chickens and their eggs are wonderful. With this example, you can see how our eyes have been fooled by a mere color that is considered more healthy. The truth is we pay a lot of money for color and there have been cases of recoloring a dead chicken. So beware.
Another deceit is sugar. White sugar is 100% sugar and is refined, which is suspicious for some people. One would think that brown sugar, therefore, is healthier, made from sugarcane. It has this nice toasted light brown color.
But why would it be healthier when after all it is still some 97% sugar? Not a big difference with the white sugar really. This 3% of nearly indescribable little something does not present any health benefit even if people think they are “eating” sugar cane. You might even be fooled in thinking you buy brown sugar when actually it is white but with a tic of molasses.
Now another story is molasses on its own. A thick syrup made during the sugar-making process. There are 3 types with each having a color and variation in consistency, flavor and sugar content. Blackstrap is the most concentrated form and contains the most vitamins and minerals. A good dose of iron, calcium, magnesium, vitamin B6, and selenium.
As this product is slightly bitter and is nearly black, even if this is the healthiest by-product of sugar, most people prefer the white refined one.
How about that really pink salmon you buy, the one that looks so yummy and fresh? So sorry to tell you but this will be a fish from the big fish farms and there they are fed microalgae which produce this pink color. One of the fish that is most manipulated is the red tuna. In real life, the meat has a certain light and also dark parts. When the juice of beetroot is added, you get red tuna and by law, it is forbidden.
Even if milk has not gotten good press lately, the idea of white milk is engraved in our brains. White is good. Nowadays you will find soy milk, almond milk, and oat milk on the market. In their natural state, these liquids do not look very appetizing. It looks transparent and watery.
Actually, it only contains 8% of the real substance and the rest are additives so in total not as natural as we believe it to be. Then it is made to look like milk and for this whole process you pay a lot more than for milk and you think it is healthier.
Meat is adulterated with additives so it looks a healthy pink, but it means it contains coloring and other substances which should not be there. Untreated meat has a grayish-brownish color but we think that meat has gone bad already. Our eyes have been fooled over the years.
When you buy sandwich meat in thin slices you can be sure a lot of additives are used to make it look so good.
Over time our eyes have been “re-educated” in preferring the unnatural and manipulated above the natural. Our brain has accepted this and that is sad and scary. Please tell me your thoughts on this by leaving a comment, it is appreciated.
Source: Sur, article by Solange Vazquez, 2 March 2020
Photo Source: Pixabay
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Not only are we fooled through our eyes but also by things we hear. By sounds that have been manipulated. All of this has taken us further away from nature. Have a look at the following post, a real eye-opener.